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Where self-care meets sophistication, SOPHIA MAE reigns supreme. What started with a body oil has blossomed into a lifestyle brand dedicated to igniting one's inner divine — or, as we call it, one's muse. After my friend BANDIED created the brand identity, I helped give SOPHIA MAE an alluring voice that now echoes through every bathroom cabinet.

CLIENT

Sophia Mae

DELIVERABLES

BRAND BOOK
BRAND STORY
PRODUCT COPY
WEBSITE COPY

ON BEHALF OF

BANDIED

The essence of the muse, as a symbol of inspiration, served as a guiding light — how could it not? Drawing on her origins in Greek mythology and mixing this with today's influences, we laid the foundation for the brand narrative and first product line.

From the scented candles to the first in-house perfume, each creation nods to ancient goddesses while resonating with the everyday moments that define our modern lives. After all, it is undeniably the modern-day muses who feed the spirit of SOPHIA MAE.

Experiencing SOPHIA MAE's presence in the homes of many, the dedication shown to the gratitude journal we created, and the delight people find in products like the Majestic Mist and Eternal Balm is out of this world — or, as we call it, divine

P.

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My muse during this project? Jean Shinoda Bolen and her celebrated book "Goddesses in Everywoman"

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WANNA GET COZY?

Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.

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2024 © Pozy
Amsterdam

Design by Work & Dam

Branding & Copywriting
for personality-powered brands 

hello@pozy.nl

WANNA
GET COZY?

Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.

Pozy-logo-orange-bar-01

2024 © Pozy
Amsterdam

Design by Work & Dam

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