How to make mindfulness as breezy as can be? Enter Kula: your daily retreat, whether for a taste of spirituality or delicious food and drinks. BANDIED and I set out to create the brand identity for the Rotterdam-based hotspot where all is cool.

CLIENT

Kula

DELIVERABLES

STRATEGY
CONCEPT
BRAND IDENTITY
BRAND BOOK
BRAND STORY

ON BEHALF OF

BANDIED

Our creative trip? Beyond the usual. We delved into the hippie movement, bypassed minimalist mindfulness trends, and rooted ourselves in the essence of the Tree of Life. Further drawing inspiration from Blue Zones (hope to call it home someday), we helped Kula give color to a place where people and activities seamlessly flow together.

It's so fun to see the concept thriving in a a space where individuals from all walks of life gather to unwind — whether on a yoga mat or the sun-drenched terrace. Feeling good is a piece of cake. At Kula, you can try all the flavors.

Don’t just take our word for it: immerse yourself in this gem in the heart of Rotterdam’s Coolhaven. The Tree of Kula awaits you.

P.

WANNA GET COZY?

Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.

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Branding & Copywriting
for personality-powered brands

hello@pozy.nl

WANNA
GET COZY?

Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.

GET IN TOUCH

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