Encouraging men to embrace self-care is no easy task, but HMN Skincare has risen to the challenge and cracked the code. We are proud to have played a deciphering role, gearing HMN Skincare with a streamlined identity that elevates men’s skincare regimen to a new standard.

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HMN Skincare

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CONCEPT
STRATEGY
BRAND IDENTITY
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Existing skincare brands often focus on a specific, somewhat stereotypical image. They tailor their products to fit preconceived notions of what a ‘skincare-using man’ looks like, primarily targeting those who already have a well-defined routine. High time to change course.

HMN Skincare caters to the everyday man: the practical and versatile. To create a brand identity that resonates with this archetype, we drew inspiration from the Uomo Universale — a symbol of all-around capability — and Darwin's Evolution Theory. 

We built the brand's identity around these concepts and infused it with a contemporary twist. With the Uomo Urbane in mind, we shaped a brand that moves at the intersection of tradition and modernity.

P.

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Design by Work & Dam

Branding & Copywriting
for personality-powered brands 

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WANNA
GET COZY?

Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.

2024 © Pozy
Amsterdam

Design by Work & Dam