Dealing with your mental health can be challenging. Finding the right help? Even more so. Psychiatric nurse and powerhouse Dee Dee was done with it. With her online coaching business, she takes millennials under her warm wings. Work & Dam and I created the brand's identity and website.
CLIENT
Dee Dee Zorgt
DELIVERABLES
CONCEPT
STRATEGY
BRAND IDENTITY
BRAND BOOK
BRAND STORY
B2B WITH
Central to the brand identity is the butterfly, a symbol of freedom and transformation. In line with Dee Dee's work ethos, it emphasizes progress and potential rather than dwelling on diagnoses and limitations. And just like us, it never flies straight. The butterfly brings light to the unpredictable and bumpy roads we all travel.
Fun fact: While helping others spread their wings, Dee Dee herself is circling the globe, too — currently calling South Africa home.
The concept came to life with a meaning-packed logo. It captures Dee Dee’s practice, reflects her connection with clients, and even sneaks in her initials — classic Work & Dam creativity. In sync with this design, we developed a brand guide and website that echoes the personal touch Dee Dee brings to every interaction.
Helping Dee Dee launch was a blast. Not only because I am a big fan of fresh takes on mental healthcare, also because she’s my best friend.
P.
WANNA GET COZY?
Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.
2024 © Pozy
Amsterdam
Design by Work & Dam
Branding & Copywriting
for personality-powered brands
hello@pozy.nl
WANNA
GET COZY?
Need help getting your story across? Let's connect! Whatever your interest or question, I'm always up for a chat — but really, anytime.
2024 © Pozy
Amsterdam
Design by Work & Dam
